Writing
Field notes on AI, systems and the future of work.
Michelle Williams
Latest writing
AI is here. How do we actually want to use it?
We have been handed something as significant as electricity and, for the moment, many of us are using it to write better emails.
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22 May 2026 · Perspectives What Is Multimodal AI, and Why Does It Matter?
A reflection on 25 years from search to multimodal AI, and why organised information, workflows and data structures matter more than ever.
Read 28 Apr 2026 · PerspectivesThe next phase of innovation is not faster outputs
AI is changing how innovation moves from problem to prototype. As outputs become faster and cheaper, the real leverage shifts upstream into problem definition, workflow design, and system thinking.
Read 14 Apr 2026 · PerspectivesIntelligence is abundant. Workflows aren't ready.
AI is producing intelligence faster than organisations can turn it into workflows, decisions, and services that actually work. The bottleneck has shifted — and the real premium is moving elsewhere.
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14 Apr 2026 · Perspectives AI Is Not Just Changing the Tools, It Is Changing the Structure of Work
Many people are already using AI tools, automations, and agents. The deeper opportunity is learning where they truly help, how workflows improve over time, and what it takes to make that work more useful, reliable, and repeatable.
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17 Mar 2026 · PerspectivesMarketing feels noisier, judgment matters more
10 Mar 2026 · PerspectivesAgentic Work Needs Better Rooms, Not More Hype
10 Mar 2026 · PerspectivesThe Real Shift Is Not the Tools, It Is the Structure Beneath Them
9 Dec 2025 · PerspectivesWhat Happens When AI Stops Being Cheap?
4 Dec 2025 · Community NewsYear-End AI Community Update
16 Nov 2025 · PerspectivesAdaptability Is the Leadership Skill of This Era
16 Nov 2025 · PerspectivesResilience Isn't Grit. It's Capacity.
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