My journey
How I came to this work.
Twenty-five years across technology, business and community shaped how I think about AI, change and the way work gets done.
Starting in the engine room of tech
The engine room
I started at Ingram Micro, one of the largest technology distributors in Asia Pacific. Then into enterprise sales with HP, IBM, Cisco, Microsoft, and SAP. What that gave me is a deep understanding of what it actually takes to get technology to work inside a real business. Not just the software. The people, the processes, the resistance, and the moments where it finally clicks.
Learning through community and experimentation
Where it opened up
From 2010 I started speaking, convening and building. Vivid Ideas, Open Society NZ, TED@Sydney and Australian universities. I became known for translating complexity into something accessible and energising. I co-founded Social Innovation Sydney and served on the board of Vibewire. Across this period I designed and delivered innovation programs, events and education with government, universities and the startup ecosystem.
Putting it into practice
Sydney Startup Week
63 events, 39 venues and 8,000 attendees. The world's largest inaugural startup week, built from nothing. It taught me how ecosystems actually form and what it takes to hold space for something genuinely new.
Applying it
Consulting and COVID
Five years advising businesses on the foundations underneath growth -- workflows, operations, digital infrastructure, automation. Then COVID hit. Overnight, businesses had to rebuild fast. I worked with organisations through that period in real time. That experience is directly connected to what I do now with AI. The tools are different. The challenge is the same.
Coming to Byron
Byron
I left Sydney and came to Byron to unhook from a deeper pattern. I rebuilt in a way that is healthy, grounded, and honest. So when I come to you now it is not just with expertise. It is with lived experience and clarity.
What I am building now
I founded The Remix to create spaces where people could make sense of AI together, without the hype or overwhelm. I founded The Signal Studio to work directly with businesses ready to build. This is the work I am here to do.